No. 5 by Chanel for Women, Eau De Parfum Spray, 3.4 Ounce
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PARIS, France - Brad Pitt has been tapped as the new face of Chanel No.5, the iconic perfume from the French fashion house whose most famous ambassador was the late Marilyn Monroe.
Chanel announced the launch of a new ad campaign featuring the Hollywood heartthrob for its No.5, one of the world's best-known woman's fragrances, in a statement on Wednesday.
Contacted by AFP, the house would not say why it chose a man for the first time as the face of No.5, which has been represented over the years by the likes of Catherine Deneuve, Nicole Kidman and Vanessa Paradis.
The most famous of all, Monroe once said in a 1953 interview that she slept wearing nothing but a splash of the perfume.
Pitt's involvement fuelled speculation that a man's version of the fragrance could be in the works, with the French website Daily ELLE reporting that it was set for launch within months.
Chanel would neither confirm nor deny the report.
No.5 was created in 1921 by the nose Ernest Beaux, as a special order from Coco Chanel herself, who wanted a unique scent to pair with her fashion designs.
Chanel is the epitome of casual elegance, sophistication and style. Since the French fashion house was first founded by courturier Gabreille “Coco” Chanel it has been renowned for creating exceptional haute couture and exquisite luxury goods. Coveted worldwide, Chanel No. 5 – the first perfume launched by Coco in the 1920s – generates sales of $100 million a year and is sold every thirty seconds, and season-on-season several pieces from their ready-to-wear, handbag and cosmetic collections make headlines, forming 1000-strong waiting lists. However for A/W11 it seems we are all particularly lusting after a pair of Chanel toecap boots (available from September in satin and patent leather priced ÂŁ800), the Most Loved product of the week on the AnOther Loves stream , picked by AnOther editorial assistant Lucia Davies . As Chanel is most famous for the “little black dress” here at AnOther we are wondering whether the “little black boot” may catch on? Timeless and classic these boots could make any outfit chic and with the iconic double-C monogram perfectly positioned on the toecap the wearer would be sure to impress fashionistas far and wide. Although the toecap may atypically be associated with workmen, used to protect toes from damage or injury on a worksite, the only place these boots will be hotfooting it to is Rue Cambon and catwalk front row.
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